Pune, Maharashtra, India
Summary
Leading UI/UX design initiatives for Sama's SMART ODR B2C and ODR Sama.Live platforms, focusing on enhancing user clarity, engagement, and operational efficiency through strategic design solutions.
Highlights
Designed and launched a dedicated landing page for SMART ODR B2C, significantly improving user clarity and reducing bounce rate by 65%.
Redesigned the login page, streamlining user experience and achieving a 20% faster login completion rate.
Developed responsive mobile designs, boosting mobile engagement by 30% and ensuring seamless cross-device user experiences.
Led a comprehensive redesign of the ODR Sama.Live platform, simplifying complex user flows and reducing task completion time by 65%.
Introduced an invoicing feature, enhancing operational efficiency and reducing manual billing errors by 80%.
Executed in-depth usability evaluations, implementing key changes that increased user satisfaction by 60%.